Why your dress probably isn't white and how to choose a wedding veil to match it

It sometimes feels like there's 50 Shades of White. We share practical tips on how to determine what shade of white your dress is, we discuss the subtle differences across the white colour spectrum of bridal fabrics and we explore how to choose a veil to match your look.

Choosing the right colour for your wedding veil is crucial in creating your desired bridal look. It can be a tricky task when fabric colours might be described as ‘white’ on the label but appear ivory to the eye. We discuss the main shades of white commonly used in wedding dresses, practical ways to determine the exact shade of your dress, and how to select the perfect hue for your special day.

1. Examine the dress in natural daylight

Natural daylight is the most accurate light source for assessing the true colour of your dress. Artificial lighting, such as fluorescent or incandescent lights, can cast yellow, blue or other tints that might alter your perception of the colour. If possible, take the dress outside or near a larger window during the day. Morning or early afternoon light is ideal, as it’s bright but not too harsh. This will giv you a clearer sense of whether the dress is pure white, ivory, champagne or something in between.

2. Compare against white paper

The white paper test is where you hold a piece of pure white printer paper next to your dress. This can help you see the undertones of the dress more clearly. For example, if your dress is ivory, it will appear slightly warmer or creamier compared to the stark white of the paper.

Take a photo of the dress next to the white paper in natural daylight. The contrast will help you see the true hue of your dress in the photograph, which can be particularly helpful if your’e trying to match it with other accessories.

3. Consider the surrounding environment

The environment where you view the dress can effect its appearance. For example, if the dress is hanging against a brightly coloured or dark background, the colour may look different. Try to assess the dress against a neutral backdrop, like a white wall, to minimise colour distortion.

Be cautious of mirrors or other reflective surfaces that can change the appearance of the dress colour. Stand slightly away from the mirror to get a more accurate sense of the dress’ white shade.

4. Consult with a professional

Your bridal consultant can be a valuable resource in identifying the exact shade of white of your dress. They often have swatches and can provide expert advice on the colour.

If you’re still unsure, ask for a fabric swatch of your dress. This small piece of fabric can be carried around and compared to other whites in your wedding to ensure consistency.

Different shades of white bridal fabrics

1. Stark white

Very few wedding gowns are a bright and crisp, stark white. The percentage would be in the low single digits. The main characteristics are that it’s the brightest and most vivid shade of white, often described as pure white. It has no undertones and is the most reflective. It’s commonly chosen by brides seeking a modern and clean look. It complements darker skin tones well but can be too harsh on fair skin.

Best veil colour to match: We recommend styling a stark white dress with a stark white veil. An off-white or natural white veil will appear ‘dirty’ in comparison and will take away from the clean crisp tones of the dress.

2. Natural white or diamond white

Natural white or diamond white dresses feel soft and neutral in tone. They’re slightly softer than stark white, with a less intense brightness. It’s a true white but with a more muted, natural look. This tone is best for brides wanting a traditional white dress that isn’t as intense as stark white. It flatters most skin tones.

Diamond white and natural white are often used interchangeably but technically diamond white is a touch warmer. The colour difference is so subtle it’s almost indistinguishable to most people. It’s also known as off-white.

Best veil colour to match: We recommend styling a natural white, diamond white or off-white dress with our ‘bridal white’ wedding veils. This will add a neutral addition to your look and blend in beautifully.

3. Light ivory

Light ivory tones are soft and elegant. It’s a lighter version of ivory, with just a hint of warmth. It’s between natural white and ivory on the spectrum. Brides who want the warmth of ivory but with a lighter, more delicate appearance will often chose light ivory gowns. It complements most skin tones beautifully.

Best veil colour to match: We recommend styling a light ivory dress with our ‘soft ivory’ wedding veil. The colours work beautifully together and flow harmoniously together.

4. Ivory

True ivory is a warm and creamy shade of white with yellow or beige undertones. It has a rich and luxurious appearance and is perfect for bries seeking a classic and romantic look. Ivory is universally flattering and softens the appearance of the skin.

Best veil colour to match: We recommend styling an ivory dress with our ‘soft ivory’ wedding veil. Although slightly lighter in tone to ivory, a soft ivory wedding veil adds an ethereal and romantic look. Pairing an ivory dress with a very creamy veil can feel heavy and weigh down your look.

5. Cream

A deeper shade of ivory with more pronounced yellow undertones, cream has a richer and warmer tone than standard ivory. It’s best for brides looking for a vintage or antique feel to their bridal look. It works well with warm undertones and suits a variety of skin tones.

Best veil colour to match: We recommend contacting us with photos of your dress and we can discuss the undertones of your dress further before we offer a recommendation.

6. Champagne

Champagne is characteristically a soft beige or light gold tone, sometimes with pink or peach undertones. It has a subtle, elegant warmth. It’s best for brides wanting a non-traditional colour that still feels bridal. It’s great for adding a hint of colour without being too bold.

Best veil colour to match: We recommend contacting us with photos of your dress and we can discuss the undertones of your dress further before we offer a recommendation.

Do you need personalised styling advice?

Feel free to send us an email with photos of your wedding dress and bridal hairstyle and we would be happy to send you recommendations and ideas via email.

Every wedding gown and bride is different and the perfect accessories for you will not only depend on your gown but your personal style, vision, height and hairstyle. We love to work with our brides to create the perfect veil that you will love to keep as an heirloom after your wedding day. We are based in Australia and ship worldwide.